~~Direct mail design~~

Just wana share another of my work piece =P This is an assignment on direct mail. Direct mail is some what like direct sales XD hahaha... Direct mail is also known as advertising mail/junk mail/admail. It is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Direct mail includes advertising circulars, catalogs, CDs, “pre-approved” credit card merchandising materials delivered to both homes and businesses.....bla bla bla (copied the definition la, u think i know how to write so well meh? whahahaha XD) Ok, for those like me who doesn't like to read so much, here it goes...>>>>

In short, direct mail is those advertising stuff u receive from mail, with some SMALL cheap free gifts, inside a big "fat" envelope which most of us see and then throw away one XD wahahaha... easy? =D

So, my client i chose on doing our local fashion designer brand, Melinda Looi! (cuz it somewhat sounds like the first few letters from my name XD lame)

One of the purpose: to change the perception of local customers towards local designer brands that it is for the upper-income customers/celebrities only...

postcard as a free gift

How the envelope looked like in the outside, if u can imagine by folding it urself in ur mind! XD

Membership card and the paper dolls for customers to "try on" the clothes on a paper doll! Hehe..

Respond form for them to sign up as members...

The letter la.. which u noe wat will be written inside...XD

Catalog for the collections of "Melinda Looi" (not her real designs)

*Feel FREE to drop in comments yea... =)